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Business Cloud Communications: The Cornerstone of Digital Transformation

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"Business Cloud Communications: The Cornerstone of Digital Transformation"

A Frost & Sullivan Whitepaper

In this whitepaper you’ll learn:

  • The important role communication transformation plays in driving business productivity.
  • What communications transformation is, and why it can be the foundation of digital transformation.
  • How communications transformation can become the foundation of digital change.
  • How connectivity supports transition.

Technology is at the core of nearly every business today, and the best companies leverage technological innovation to create new opportunities and even new markets for themselves. To compete, organizations of all sizes and in all industries are undertaking digital transformation efforts to streamline business processes and improve business agility. Digital transformation is the process of using digital technologies, including advanced communications, to remove cumbersome obstacles to growth that have built up in an organization over time. Digital transformation initiatives aim to position businesses to not only better serve their existing customers, but also develop the capacity and capabilities to capitalize on new opportunities and markets. By rethinking and reimagining every step in the customer journey, from initial engagement through customer lifecycle management, businesses across the board are finding ways to leverage technology to improve or speed up the work they do.


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