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Adding Value to Digital Printing
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"Adding Value to Digital Printing"
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Embellishments and special effects are a growing opportunity for packaging printers/converters. With the ability to produce embellishments on digital devices, these enhancements are becoming more affordable to brand owners and not just left to those with large budgets.

To better understand the customer demand for printing enhancement and the challenges associated with producing these print applications, NAPCO Research surveyed over 400 print providers/converters and brand owners/marketers.

The findings from the survey include:

  • The types of enhancements packaging printers/converters are offering and what brand owners/marketers are demanding
  • Obstacles to offering print enhancements
  • Best methods for selling and demonstrating the value of print enhancements to print customers

Interested in learning more? Download this exclusive report to learn more about adding value to digital print.


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